Monday, March 31, 2008

TEN THINGS I HAVE LEARNED

1- Checking traffic labels on products;

If you want to make a healthier choice, you should check the colours on packages. There are very good graphics on packages to inform people. If we want to eat a healthy diet, one of the key things we should be doing is trying to cut down on fat (especially saturated fat), salt and added sugars.

You're standing in a supermarket aisle looking at two similar products, trying to decide which to choose. You want to make the healthier choice but, as usual, you're in a hurry. Well, help is at hand. A growing number of supermarkets and food manufacturers are using traffic light colours on the labels of some products to help you make your choice.

2- Using green packaging;

Beside people's health we should think about environment too. This is very important for me. We definetly should think about environment and choose products and companies which use green packaging. Green Packaging specializes in environmentally friendly packaging solutions that protect your product and the environment. All of our products are recycled or recyclable.

Here are just a few of the things that we are doing at the Green Packaging offices (and in our own homes):

Reduce, Recycle, and Re-Use (Everything!)

We use only 100% recycled paper (and we print on BOTH sides)

We have changed to CFL’s (compact fluorescent light bulbs)

We have stopped using disposable plastic water bottles (38 billion of them end up in our landfills annually!)

We have eliminated disposable Styrofoam coffee cups from our offices

We combine short trips and now walk to the post office instead of driving when possible

3-Do not eat at Mc Donalds;

I wached Mc Libel and saw that people dont care about people's health. Their aim is just earn money. Beside this they cut animals while using illegal ways, I mean they are shooting cows! Can they be human????????

It has become apparent that McDonalds does not like the documentary film Super Size Me by Morgan Spurlock. (Mc Libel too). No surprise there: the film demonstrates the alarming negative health impact a person experiences from eating McDonalds food (if you can call it that) and consuming soft drinks with practically every meal. The film, once released, will have lots of people wondering about the link between fast food restaurants and chronic disease, especially obesity.
The upcoming distribution of this film is probably one factor in McDonalds' decision to kill their Super Size menu items and start offering healthier meals -- even low-carb burgers, if you can believe that! After watching those films It is impossible to believe for me..

Summary of the film Super Size Me :-)
In the new documentary "Super Size Me," filmmaker Morgan Spurlock eats only McDonald's food for 30 days and documents his rapidly deteriorating health.
The 90-minute movie could cause more people to bring obesity lawsuits against McDonald's Corp., predicts John Banzhaf, a professor at George Washington Law School.
"Absolutely, I'm a bit carried away," said an irate Ken Barun, Ronald McDonald House Charities president and the man in charge of the company's healthy/active lifestyle initiative.
McDonald's is adamant that the nation's obesity problems are complex and the issues rely heavily on what consumers choose to eat.
It's more about personal responsibility," said Cathy Kapica, McDonald's director of worldwide nutrition who described the film she has yet to see as an exercise in binge eating.

4-DESIGN AGAINST WAR!!!

I absolutely believe that with design we can deal with war or an other social subject. Designing is the BEST way to explain feelings or angle of vision. In addition to this you can inform people about social subjects. In my designs I usually like to work on social works like I did before "Family violence". Michael Moore directed many films to inform people, Jonathan Barnbrook designed many posters about Bush, of course there will be a group of people who is against you but this is graphic design. A designer should deal with these. And this is designers social responsibility. Isn't it?


5- Take a second look at the thousands of words we see every day

Loll! Take a second look at Helvetica! My favorite type face is every ones favorite. I really didn't realize before lots of branding, way findings, shops, markets etc. use Helvetica. I have just met the creator of my type face with the film Helvetica. I use to love Helvetica, now it is more attractive for me. I just started to check the typos while I am walking in the street and when i see Helvetica I feel like I saw a well known, famous person. They did a film for Helvetica! Adorable, cool, lovely, it is my favorite, my type face, makes me happy!

let me share some photos with you :)












6- Some countries never fool people with ads such they fool people in my country

"Hrrrrr!!! What is this f***ing machine?? Look at the pictures on the product box! It shows before and after. Yeah the picture they put for before seems fearful and the picture they put for after seems wonderful!" Yes this is a reality in my country that you can not demand justice. But i just realized that in the U.K fooling people makes big trouble for companies.



7- We are the ones that can minimize the carbon footprint

Footprint is a measure of our direct emissions of CO2 from the burning of fossil fuels including domestic energy consumption and transportation. Cars and planes that we use are harming us. We use electricity, gas, oil.. Think that you minimize a bit and think that there are millions of people, if every one minimize a bit there will be a huge profit again for us!

List of 10 Steps that I learned to Minimize Your Carbon Footprint;
Tip # 1

Get on Your Bike!
* For every mile you ride your bike instead of driving a car, you avoid the production of about one pound of carbon dioxide.
Tip # 2
Save Water with Powder Detergents
* Switch from liquid detergents to powders. Laundry liquids are mostly water (approx. 80%). It costs energy and packaging to bring this water to the consumer.
Tip # 3
Save a Tree, or Two or Three
* Get tough on tissues. If every household in the U.S. replaced one box of 85 sheet virgin fiber facial tissues with 100% recycled ones, we could save: 87,700 trees, 226,500 cubic feet of landfill space ( equal to 330 full garbage trucks), 31 million gallons of water (Annual supply for 240 families of four), and avoid 5,300 pounds of pollution! Buy only recycled paper products for your office, bathroom and kitchen.
Tip # 4
Check Your Water Heater
* Keep your water heater thermostat no higher than 120°F. Save 550 lbs. of carbon dioxide and $30 per year. Talk to your building or condo manager to upgrade the efficiency of the boiler in your building to magnify the savings.
Tip # 5
Change Your Light Bulbs
* Replace 3 frequently used light bulbs with compact fluorescent bulbs. This will save approximately 300 lbs. of carbon dioxide and $60 per year.
Tip #6
Muscle Mow Your Lawn
* Mowing for an hour with a gasoline- powered lawn mower can produce as much air pollution as a 350-mile drive in a car. Consider this alternative which emits nothing other than clippings and burns calories too: push a lightweight reel mower.
Tip #7
Change Your Thermostat
* Conserve fuel by turning down the heat at night and while you are away from your home — or install a programmable thermostat. Setting the airconditioning thermostat in your building to 76 degrees in the summer will dramatically reduce your electricity bill and you'll do your bit to save energy and the environment.
Tip # 8
Reduce Garbage
* Buy products with less packaging and recycle paper, plastic and glass. You can save around 1,000 lbs. of carbon dioxide per year by reducing, reusing and recycling.
Tip # 9
Use Recycled Paper
* According to the EPA, from Thanksgiving to New Year's Day, household waste increases by more than 25 percent due to holiday gift-giving. When wrapping gifts, remember to recycle and reuse. Also whenever possible use 100% post-consumer recycled paper when printing and save approximately 5 lbs. of carbon dioxide per ream of paper.
Tip # 10
Fill Your Dishwasher
* Run your dishwasher only with a full load. Save approximately 100 lbs. of carbon dioxide and $40 per year.

8-Nike has developed a considered response, supported by corporate website reporting. (Did Nike payed them? haha :) may be..)

As every body knows Nike was taking small children to work with them cheaper and many people were against Nike (as me) because they make small children work for them, while searching about Companies Social Responsibilities I just find some information about Nike's social responsibilities. It now has a well developed focus for its corporate responsibility on improving conditions in contracted factories, aiming for carbon neutrality, and making sports available to young people across the world. The criticism continues, however.

"Who works in these factories?

The Global Alliance report on the factories in Indonesia gave the following workforce profile: 58% of them are young adults between 20 and 24 years old, and 83% are women. Nearly half of these workers have completed senior high school. Few have work-related skills when they arrive at the factory. 95% of the workers in the nine participating factories have received pay or wage increases in the last year, consistent with government minimum wage increases, and with small exceptions the bases wages in these factories are above the regions minimum wage – although critics would observe that doesn’t add up to a great deal."

Does anyone support Nike?

The Global Alliance was quite complimentary. It said "Upon due consideration, members of the Operating Council unanimously expressed their judgement that upon learning of the alleged violations surfaced through the Global Alliance assessment process, that Nike had acted in good faith, and developed a serious and reasonable remediation plan." (??? developed a serious plan??)

The only thing that I can say do not believe every thing search and find out for your self..

9- America warning, global worming

Yes the global warming and its supporter U.S.A.. I knew about global warming but I just realized that usa is the most supporter of this climate change and you can see the film Global Warning. The america citizens know that they take a big part of the danger. I want to share the information that I found about global warming;
PLEASE PAY ATTENTION AND READ ALL OF THEM

Global Warming:
1-The US Contribution in FiguresThe United States constitutes 4 per cent of the world population

2-It is responsible for a quarter of all carbon dioxide emissions - an average of 40,000 pounds of carbon dioxide is released by each US citizen every year - the highest of any country in the world, and more than China, India and Japan combined

3-Americans use 50 million tons of paper annually - consuming more than 850 million trees

4-There are more than 200 million cars and light trucks on american roads
5 According to the Federal Department of Transportation, they use over 200 million gallons of petrol a day

5-Motor vehicles account for 56 per cent of all air pollution in The United States

6-A study published in the Journal of the American Medical Association in 2002 concluded that people living in the most heavily polluted metropolitan areas have a 12 per cent increased risk of dying of lung cancer than people in the least polluted areas
32 of the 50 busiest US airports currently have plans to expand operations

7-Every year US industries release at least 2.4 billion pounds of chemicals into the atmosphere

8-Despite having just 2 per cent of known oil reserves, the US consumes 25 per cent of the world's oil production

9-16 per cent of world oil production goes into american cars alone.

10-Approximately 160 million people living in 32 US states live in regions with smog and soot levels considered dangerous to health

11-The new clear air interstate rule aims to cut sulphur dioxide by 73 per cent and nitrogen oxide by 61 per cent in the next 10 years

12-Around 50 million new cars roll off US assembly lines each year
There are already more than 20 million four-wheel-drive vehicles on US roads

13-More than 1.5 million gallons of oil were spilled into US waters in 2000 alone

14-Only 1 per cent of american travel is on public transport, an eighth of that in the UK and an eighteenth of that in Japan

15-As much as 5.99 tons of carbon dioxide is emitted per American per year, compared with 0.31 tons per Indian or 0.05 tons per Bangladeshi.

16-The US had 16 major oil spills between 1976 and 1989, whereas France suffered six and the UK five

17-The average american produces 864kg of municipal waste per year, almost three times the quantity of rubbish produced annually by an Italian

10-The last thing that I learned from this course is searching is not limited with internet because I use to search only websites. This term I did a change and I am really happy with this change, I believe this course enlarged my vision. I searched books, articles and lots of magazines for corporate responsibility, green packaging, ads etc. when I couldnt find enaugh information from network :-) (when i couldnt find information it made me crazy and curious by this way I learned how to make research) So this module helped me for my design project b course, I really did a deep search however I know too much things about dogs..Thanks for this course and thanks to my course leader :P

Wednesday, March 19, 2008

ADVERTISING

What is the role of advertising?
In my opinion advertising play an important role to create the image of the brand. Through advertisement, the brand generates its structure and content. And advertisement is needed for maintenance of the brand. When you look at the statistics you can see a clear difference between the products which has a good advertisement and bad advertisement or not advertised. People would like to see the advertisements if they want to buy a product because in general people think that the most advertised product is the best one, because every body knows that to make advertisement needs money and good brands have enough money to do good advertisement.
The ethics of advertisement
I think for a company trying to sell something (advertisement) is like communicating millions of people at once. The advertisement aims to make a good impression but different people react differently.
In my opinion for an ad it is so ridiculous to use a woman as a subject to sell the product. Women are used as objects in many advertisement. Instead of using a woman they must give information about product. This may be some illustrations which shows how to or where to use the product. Using graphics is more impressive than using images which shows a women holding that product.

While I was researching about ethics of ads I found a good paragraph. This is a sight of a client. This is totally wrong advertisement..

"Condoms I assume these are not unfamiliar to you. Should they be advertised? Most networks won't accept condom ads because they might offend certain audiences. Even where condom ads are okay, there are ethical choices to make about what kind of product demonstration is appropriate. And in what context? One example of context is that people in condom ads usually wear wedding rings. Because even though the biggest market probably lies outside the Marital Bed, the truth about where all those condoms are really going raises some touchy issues. If you were the Creative Director on the Trojans account, is that an ethical issue? Do you show the real truth and take the consequences?"
This ad of ikea is rejected..

Nowadays not only married people use condoms, but the ads uses only married people to publish their ads.

Another subject, alcohol and tobacco ads. Ronald Reagan once appeared in ads touting the health benefits of a cigarette brand.
But now time changed, it is still legal but potentially lethal and it is written on the box that it kills people.

Alcohol ads,
There are hundreds of beer commercials on the air, but not one of them shows somebody actually drinking the beer. Does that make them more ethical?? This is like the condom ads.If they show the true image, the network wont accept the advertisement.
Some alcohol ads that are rejected,
Target group: AB+ urban 21 to 45 year old European. Men and Women. Campaign objectives: Absolut continues to reinvent its message - ever changing but never changing, simply the most eloquent, witty, perhaps ultimate vodka. Reason for rejection: Who knows? Agency: BBDP@TBWA Client: The Absolut Company

Ad:
An ad for Bishops Finger Kentish Ale that appeared in Time Out featured an image of a woman in a low-cut mediaeval costume sitting provocatively on a bale of hay. Headline text stated "I love a good session on the Bishops Finger". In the bottom right corner of the ad, text below an image of a bottle of Bishops Finger Kentish Ale stated "At 5.4% its near the knuckle".

Issue:
1. The complainant thought the image and text were offensive to women.

The Authority challenged:

2. whether the headline text "I love a good session on the Bishops Finger" encouraged excessive drinking,

3. whether the image and text linked alcohol and sexual activity and

4. whether the text "At 5.4% its near the knuckle" implied that the drink was preferred because of its high alcohol content.


These spoof adverts for Absolut vodka were created by the Canadian-based political activist group, The Media Foundation, for their magazine, Adbusters.

TBWA's Absolut campaign, which these images parody, began in 1980 and, since then, has generated over 1,400 individual adverts, all of which feature the same basic formula of a picture of an Absolut bottle and a tagline beginning "Absolut...".

Good and bad advertising
As you see on the top they are banned and really bad advertisements. First thing that ad makers have to think is children. The good ad doesnt contain erotizm to interest people. The second thing is not to fool people. If they put pictures about the product, the pictures must show the real function of the product..


These are great ads with strong images and colors in my opinion..DYRUP paints color palette.

Some ads that i like;


Advertising Agency: Dentsu Malaysia
Executive Creative Director: SP Lee
Creative Group Head / Art Director: kc aui
Creative Group Head / Copywriter: Chan Woei Hern
Art Directors: Nikki Chong, Norman Tang
Copywriter: Janet Lam




Advertising Agency: Saatchi & Saatchi, Prague, Czech Republic
Creative Director / Art Director: Jakub Hanzlicek
Copywriter: Lukas Hvozdecky
Published: February 2008




Your TV program takes a break when you do.
Personal digital TV with delayed viewing.






Advertising Agency: Saatchi & Saatchi Malaysia
Executive Creative Directors: Adrian Miller, Edmund Choe
Art Director: Hor Yew Pong
Copywriter: Primus Nair

Monday, March 10, 2008

PACKAGING






The role of packaging is containment, protection, safety, and display.
And if you are selling your product through retail stores, you are trying to use your packaging to :Catch the browsers attention, create desire, inspire confidence.

A good packaging must contain all information about the product and must seem attractive to attract people's attention.

What is a carbon footprint?


A Carbon Footprint is a measure of the impact human activities have on the environment in terms of the amount of greenhouse gases produced, measured in units of carbon dioxide.

A Carbon Footprint is made up of the sum of two parts, the direct / primary footprint and the indirect / secondary footprint.

1-The primary footprint is a measure of our direct emissions of CO2 from the burning of fossil fuels including domestic energy consumption and transportation (e.g. car and plane).

2- The secondary footprint is a measure of the indirect CO2 emissions from the whole lifecycle of products we use - those associated with their manufacture and eventual breakdown.


Tips to Reduce Your Primary Footprint

1. Holidays

Don't go by air

2. Electricity

Sign up to renewable energy

3. Gas

Try using solar water heating - this can reduce your gas bill by up to 70% over a year.

4. Travelling around

Use public transport as much as possible. Find out about your local bus services and then use it.

5. Car Share

Sign up to a car share scheme to reduce your travel footprint.

Tips to Reduce Your Secondary Footprint (packaging)

1. Botteled water

2. Food and drink from far distances

If you want you can calculate your foot print there is a calculator. I just did it and give big amounts to try. Here it is..
For example from London to Turkey round trip. 2o trips in a year makes a big loss. Here it is,

There are several work shops for Foot print your packaging. And I am really interested.
As a designer I really like designing packages but before i didnt think about the harm we give to environment. I just learned about carbon footprint while searching for my course. I think designing is only a part of work, we have to think about environment too! I am happy that I learned about carbon footprint.

Marks & Spencer Packaging not as green as competition


Marks & Spencer has made large effect to reduce their carbon footprint. Their plan A project has seen many incremental steps move the chain towards a more sustainable model.

Unfortunately though, their packaging seems to be rather hard to recycle. A new report has shown that less of their packaging can be recycled than any other large supermarket chain.

What is green packaging?
Green packaging=friendly to environment packaging


Green packaging causes less damage to the environment than other forms of packaging - it is 'environmentally friendly'. There are three types of green packaging:
  • Reusable packaging, such as glass bottles, which can itself be cleaned and re-used to store the same food or something else.
  • Recyclable packaging, which is made of materials that can be used again, usually after processing, for packaging or some another purpose. Recyclable packaging materials include glass, metal, card and paper.
  • Biodegradable packaging, which will easily breakdown and disappear into the soil or the atmosphere, without causing damage.

Packaging that can be recycled should carry standard symbols that tell people what the product is made from and how it can be recycled. The key symbols are outlined in the table below:


What is traffic light labeling?

A growing number of supermarkets and food manufacturers are using traffic light colours on the labels of some products to help you make your choice.

What do the traffic light colours mean?


Food products with traffic light labels on the front of the pack show you at-a-glance if the food you are thinking about buying has high, medium or low amounts of fat, saturated fat, sugars and salt, helping you get a better balance.

In addition to traffic light colours you will also see the number of grams of fat, saturated fat, sugars and salt in what the manufacturer or retailer suggests as a 'serving' of the food.

So, if you see a
red light on the front of the pack, you know the food is high in something we should be trying to cut down on. It's fine to have the food occasionally, or as a treat, but try to keep an eye on how often you choose these foods, or try eating them in smaller amounts.

If you see amber, you know the food isn't high or low in the nutrient, so this is an OK choice most of the time, but you might want to go for green for that nutrient some of the time.

Green means the food is low in that nutrient. The more green lights, the healthier the choice.

The traffic light colours will make it easier for you to compare products at-a-glance. The label also tells you how much of each nutrient is in a portion, so if two labels have similar colours you can compare these figures, and choose the one that is lower to make a healthier choice.


What manufacturers can and can't say on a product label?

Can say;

Name and address of manufacturer

The product must be labelled with the name and address of the manufacturer, packer, importer or seller of the product. This can usually be used if the consumer wishes to make a comment about the product, directly to the company.

Origin

A product must always state its country of origin if its absence could be misleading to a consumer, eg. an Italian pizza made in the UK.


Quantity

Some foods are sold in so-called 'prescribed quantities' eg. all pre-packed bread is sold in multiples of 400g. Virtually all food must display a quantity.

All the information on quantities refers to 'Net Weight' ie. the weight without the packaging.

Quantitative Ingredient Declarations

QUID declarations are made as a percentage of the ingredient or of the entire product when the ingredient or category of ingredient is:

  • highlighted by labelling or picture eg. 'extra cheese'
  • mentioned in the name of the product eg. 'Cheese and onion pasty'
  • normally connected with the name by the consumer eg. fruit in a summer pudding
In addition to this they must say, ingredients, storage instructions, best before dates, nutritional information, labeling of organic food, daily energy allowances(for women,children and men) and food allergies..

Cant say; I think every thing must write on the package, people want to know every thing they use otherwise if something happens like health problems (ex: if doesnt contain food allergies information), this will be against the company.

Wednesday, March 5, 2008

DESIGNERS AGAINST WAR

LEE GOUGH
Lee Gough, a printmaker, anti-war activist, and graphic artist based in Brooklyn, NY. She showed a series of prints from a portfolio-in-progress on the Iraq invasion and the war at home, called “The War Went Well.” Some of the images have been used in posters on the Web site Who Dies for Bush Lies and for Military Families Speak Out, an organization of people who are opposed to war in Iraq and who have relatives or loved ones in the military.One image

“Fight the War at Home” was inspired by a subway ride home from lower manhattan on September 11. Even as the towers had just been destroyed, there were still, as there had been for many years, homeless persons on the subway appealing to cityfolk to remember them, and to give. The image is a graphic reminder that some have been under domestic attack in our country for a long time, and that funds for the war on poverty pale in comparison to our “defense” budget. Another image, “Visualize Your Family Members Waging War” depicts a despondent soldier with a crutch being embraced by a woman. Lee’s expressive linocut style brings a gravity to the subject matter.

NANCY DONIGER

Nancy Doniger has worked as an illustrator for almost 20 years, producing art work for newspapers, magazines, books, posters and T-shirts for both for-profit clients and not-for-profit groups. She is currently a member of Brooklyn Parents for Peace, for whom she created the “Say No to War Against Ira
q” poster.

Nancy showed some earlier examples of her work, including a forceful image against the FTAA, a stark two-color poster for a conference on the conflict in Israel and Palestine, and a bright, celebratory “Welcome Back to Brooklyn” poster.

She also showed a couple of iterations of the “Say No to War” poster. One implied the damage of war with flames, but the final version ultimately centered on the mass mobilization. She noted that, in contrast to other illustrations, her work on this piece progressed from representation to geometric abstraction to make the poster more inclusive, using large blocks of color instead of specific depictions of race and gender. She is currently working on a “Hate Free Zone” poster.


Designs and social responsibilities;